CBD industry experts and insiders agree that major consumer packaged goods (CPG) corporations are very interested in the cannabis sector and the investment opportunity it represents. Will Coca-Cola become one of the first major consumer packaged goods (CPG) corporations that take CBD mainstream? CBD, or cannabidiol, is an exciting compound extracted from cannabis that has many therapeutic uses. It’s easy to understand why Coca-Cola and other consumer packaged goods (CPG) corporations are interested in CBD when you consider the size of the market overall market opportunity.
Will Coca-Cola Be Creating A New CBD Product?
CBD industry experts and insiders agree that major consumer packaged goods (CPG) corporations are very interested in the cannabis sector and the investment opportunity it represents.
Coca-Cola and CBD
Will Coca-Cola become one of the first major consumer packaged goods (CPG) corporations that take CBD mainstream?
Coca-Cola says it’s monitoring the nascent industry and is interested in drinks infused with CBD — the non-psychoactive ingredient in marijuana that treats pain but doesn’t get you high. The Atlanta-based soft drinks maker is in talks with Canadian marijuana producer Aurora Cannabis to develop the beverages, according to a report from BNN Bloomberg Television.
“We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” Coca-Cola spokesman Kent Landers said in an emailed statement to Bloomberg News. “The space is evolving quickly. No decisions have been made at this time.” Landers declined to comment on Aurora.
CBD, or cannabidiol, is an exciting compound extracted from cannabis that has many therapeutic uses. According to the Chicago Sun-Times, CBD is:
Cannabidiol, or CBD, is a non-intoxicationg chemical compound that comes from the cannabis sativa plant. CBD is one of over 100 such compounds, known as cannabinoids, that are found in the plant.
Unlike THC — or tetrahydrocannabinol, another cannabinoid — CBD doesn’t get users stoned. In recent years, CBD has grown increasingly popular, with patients and experts reporting that it can be used to treat a range of health conditions, including epilepsy, Crohn’s disease and even anxiety in dogs.
To learn more about CBD, please refer to the recent article “What is Cannabidiol or CBD?“.
Why Would Coca-Cola Get Into The CBD Business?
It’s easy to understand why Coca-Cola and other consumer packaged goods (CPG) corporations are interested in CBD when you consider the market overall market opportunity; some projections estimate the hemp-CBD market alone could hit $22 billion by 2022.
The Cannabidiol (CBD) infused products market continues to experience rapidly rising consumer demand as its multi-billion dollar revenues climb higher. The industries that CBD has worked its way into are numerous, with innovation creating new products almost on a daily basis. Between 2017 and 2018, the U.S. hemp-derived CBD market has nearly doubled in size, but the five-year growth projections for this market are now dramatically higher than they were a year ago and some believe will eventually eclipse the cannabis market entirely. According to a new estimate from cannabis industry analysts the Brightfield Group, the hemp-CBD market alone could hit $22 billion by 2022.
Cannabis and Consumer Packaged Goods (CPG) Corporations: An Emerging Trend?
Is cannabis a new emerging trend for consumer packaged goods (CPG) corporations? It may just be because Coca-Cola isn’t the only major company making moves in the cannabis space. Consider the investments made by Constellation Brands, the beermaker behind Corona and Modelo, and Lagunitas, the beermaker behind Heineken.
In August, Constellation Brands — the beermaker behind Corona and Modelo — paid $4 billion for a 38% stake in the Canadian cultivator Canopy Growth. Lagunitas, Heineken’s popular California-based brand, recently developed a hoppy, THC-infused sparkling water. Molson Coors recently entered a joint venture with Hexo, a publicly-traded cultivator, to produce marijuana-infused beer for the Canadian market, among other deals.
While you won’t be able to find CBD infused products from major consumer packaged goods (CPG) corporations in your supermarkets in the United States anytime soon, the interest expressed by Coca-Cola is very exciting for the CBD sector.
At TheraJoy, we have been making CBD products in the US for three years, and are proudly a market leader in CBD topicals. TheraJoy is always made with 99% pure CBD derived from medical grade, non-GMO hemp, sourced directly from Switzerland. We offer purity you can trust, guaranteed. Our products are always all-natural, organic, vegan, gluten-free and kosher.
Remember, always consult your doctor before you begin taking a supplement or make any changes to your existing medication and supplement routine.